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B.retails: The guideline digitalization service

CREATED BY AND FOR RETAIL B.retails redefines how architectural guidelines are shared and experienced. Inspired by the structure of traditional guidelines, it adopts a modern, digital approach that enhances clarity, accessibility, and brand impact. Its intuitive interface offers a premium visual experience, perfectly suited to communicating your brand’s architectural vision. With a clean visual structure, B.retails simplifies the understanding of complex concepts. Its fully customizable interface ensures visual consistency and brings your brand identity to life. From golden rules to merchandising concepts, and from furniture to material guidelines, B.line’s modular and flexible templates adapt seamlessly to every aspect of your concept.

ACTORS

Developed specifically for the retail sector, brands or retailers, B.retails is more than a presentation tool: It’s a comprehensive deployment solution.

Designed with a user-centric approach, it transform the concept of guideline into an operational asset that supports both planning and execution.

GOLDEN RULES

Golden Rules deliver clear, concise summaries enhanced by visually engaging content that blends text and imagery seamlessly.

  • Modular articles: A flexible format tailored to how you want to structure and deliver your content.
  • Multimedia: Integrate images, videos, and text to simplify the communication of your strategy.

MERCHANDISING CONCEPT

B.retails redefines merchandising by integrating rich multimedia content and intelligent features:

  • Interactive zoning: Highlight specific areas of fixtures to display targeted information (e.g., product placement, display details).
  • Rendering optimization: Ensure high-quality visuals across all devices while reducing load times.

FURNITURE GUIDELINE

An intuitive and visual interface that showcases your furniture in a detailed, structured catalog.

  • Navigation: Browse by axis, size, or type for quick access.
  • Technical information: Include precise specifications such as dimensions, finishes, architectural details.
  • Size variation: Change and explore variation of a furniture from multiple view angle.
  • Technical assets: Easily download resources such as SketchUp files, technical drawings, and artwork templates.

MATERIALS AND FINISHES

Centralized access to color palettes, materials, and supplier references at a glance.

  • Tags: Use specific criteria to categorize and manage your material library.
  • Material information: Attach images and detailed references to each texture.
  • External links: Connect each material to relevant websites or supplier pages.

NEW OPENINGS

A graphical dashboard providing a clear overview of store openings for improved deployment tracking.

  • Opening visuals: Add photos and videos to showcase store layouts and configurations.
  • Tags: Organize and visualize your rollout by location, opening date, and other key attributes.

DIGITAL EXPERIENCES

Designed to elevate each stage of the customer journey by mapping out key retail touchpoints:

  • Technical specificities: Communicate clear details about each equipment’s technical features.
  • Equipment lists: Compile and present a structured list of devices to illustrate the complete digital experience.

COLLABORATIVE & EVOLVING TOOL

A multi-user access to coordinate with your internal teams and external partners (agencies, franchisees, manufacturers).

  • Online access: Available on-site, on the go, or in meetings via desktop, tablet, and mobile.
  • Instant updates: No more sending outdated PDFs—your guidelines are always up to date.
  • Multi-tenant: A single access point for the brand's various guidelines.

WORK PROCESS

A retail team (Apanache) made up of designers and technicians delivering SketchUp content, technical drawings, and 3D renderings.

  • Webmastering support: A dedicated team for setting up or updating content within the platform.
  • Back office: An interface allowing quick creation of pages, modules, and addition of graphic content.
  • Maintenance: Maintenance support to ensure code stability and upkeek.

Next Solution

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