B.retails: The guideline digitalization service

CREATED BY AND FOR RETAIL PROFESSIONALS. B.retails redefines how architectural guidelines are shared and experienced. Inspired by the structure of traditional guidelines, it adopts a modern, digital approach that enhances clarity, accessibility, and brand impact. Its intuitive interface offers a premium visual experience, perfectly suited to communicating your brand’s architectural vision. With a clean visual structure, B.retails simplifies the understanding of complex concepts. Its fully customizable interface ensures visual consistency and brings your brand identity to life. From golden rules to merchandising concepts, and from furniture to material guidelines, B.line’s modular and flexible templates adapt seamlessly to every aspect of your concept. Designed specifically for retail, B.retails goes far beyond simple presentation. It integrates powerful and practical features: dynamic technical sheets, zone highlighting, smart visuals, PDF export, and much more — making it a true deployment tool, not just documentation.

GOLDEN RULES

Establishing the core architectural foundations of your brand, Golden Rules provide clear, concise summaries paired with visually compelling articles that seamlessly combine text and imagery. This well-structured framework ensures your vision, intentions, and guidelines are communicated clearly and consistently across all teams.

MERCHANDISING CONCEPT

Integration of visuals, diagrams, and videos to showcase a step-by-step merchandising concept.

Presentation of POS materials and their placement.
Highlighting of product locations (zoning on POS displays).
Technical sheets that adapt based on the selection.
Progressive image: optimize rendering quality across all media and loading times.
PDF export.

FURNITURE GUIDELINE

Intuitive and visual interface to present each piece of furniture in great detail.

Detailed library of furniture and modular elements.
Download of technical assets such as SketchUp files, technical drawings, and artwork.
Detailed technical sheets including dimensions, materials, finishes, and graphic details.
Change of variations and viewing angles.

MATERIALS AND FINISHES

Color palettes, textures, and supplier references accessible in a single click.

Details and highlighting of materials.
Material tags linked to furniture (automatic generation of reference lists).
Structure and organization of materials.

NEW OPENINGS

A graphical interface offering a clear overview of all points of sale for better deployment visibility.

Classification and organization of openings.
Tagging of furniture and displays linked to openings (automatic generation of reference lists).

DIGITAL EXPERIENCES

Designed to enhance every step of the customer journey, this space seamlessly showcases digitally integrated experiences across diverse retail environments. It enables you to introduce the experience, detail its progression, and demonstrate the modular flexibility of deployments adapted to different sales configurations.

COLLABORATIVE & EVOLVING TOOL

Multi-user access: easily share with your internal teams and external partners (agencies, franchisees, manufacturers).

Online access: available on-site, on the go, or in meetings via desktop, tablet, and mobile.

Instant updates: no more sending outdated PDFs—your guidelines are always up to date.

Multi-tenant: a single access point for the brand's various guidelines.

WORK PROCESS

Retail team: a retail team made up of designers and technicians delivering SketchUp content, technical drawings, and 3D renderings.

Webmastering support: a dedicated team for setting up or updating content within the platform.

Back office: an interface allowing quick creation of pages, modules, and addition of graphic content.

Maintenance: maintenance support to ensure code stability and upkeek.

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