Bweez is assisting the prestigious house of Moët & Chandon in creating graphic visuals that come to life within the iconic flagship at KaDeWe. For this occasion, Bweez supports the launch of the Cuvée Impériale bottle with a sleek and contrasting motion design that invites travel and discovery. This rendering helps promote the product by highlighting the space, its curved lines, symmetry, and prestige.
The teaser "Ethereal Pathway through the Infinite" immerses you in a captivating visual exploration of the Cuvée Impériale.
The overlapping shapes create a tunnel effect, symbolizing an endless journey through elegance and sophistication, guiding the viewer into a realm of refinement and luxury.
This journey leads to intense clarity, marked by the iconic handwritten signature of the Cuvée Impériale.
For this artistic direction, we highlighted the bottle and its label.
The majestic curves of the label give the product a regal appearance. By layering these curves, we created a tunnel effect that invites the viewer to immerse themselves in this universe.
Light, a central element of the concept, plays with contrasts between darkness and intense brilliance, symbolizing a quest for clarity.
We also incorporated the textures of the bottle: the shine of the glass, the matte of the label, the ridges of the ribbon, and the embossing of the neck, thus marking the stages of the journey towards intense light at the neck of the bottle.
The work on the motion design naturally focused on the shape of the label.
Various movement proposals were developed to guide the project in a specific direction, without graphically altering the shape itself.
After several options, the choice was made for Motion Design 2, which highlights a unique perspective through the multiplication of shapes.
Our storyboard precisely defines the different stages of motion creation, detailing the number of sequences and the graphic style that will accompany each phase of the journey.
By highlighting text, brightness, and motion design effects, we structure a project that gains complexity and intensity as it progresses.
The motion unfolds in 7 main stages, including the introduction, the journey, and the product reveal. Special attention is given to showcasing 4 distinct materials, as well as a combination of continuously evolving lines.
The work on motion design naturally focused on the shape of the label.
We developed several movement proposals to guide the project in a specific direction while preserving the graphic integrity of the shape itself.
After exploring various options, we chose Movement 2, which highlights a unique perspective by captivatingly multiplying the shapes.
The motion design created for Moët & Chandon's KaDeWe space beautifully unfolds at the back of the bar, creating perfect symmetry that enhances the entire space.
Designed in 8K, it optimizes visual quality for the LED screen positioned behind the bottles, ensuring exceptional clarity.
Its captivating display draws the eye and enriches the architecture while highlighting the showcased products. This project embodies a perfect blend of visual innovation and customer experience, leaving a memorable imprint in the luxury universe.
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