Gift Finder

Veuve Cliquot

As the holidays approach, Veuve Clicquot tasked Bweez with supporting its gifting strategy. Together, we developed a Gift Finder tool, immersing the user in a clean, graphic universe where every interaction is carefully designed to enrich the experience and gradually guide them toward an ultra-personalized recommendation. This tool integrates several e-retailers, allowing customers to be redirected to platforms that match their location and shopping preferences. Finally, the implementation of a digital communication strategy, through the web and social media, amplified the visibility of the service, ensuring the achievement of our goals.

Technical orientation
Strategy
Graphical direction
Technical development
Deployment

BIG IDEA

The title "This Little Small Thing" perfectly reflects the essence of our Gift Finder, which emphasizes the subtle yet significant impact of a well-chosen gift.

It embodies the idea that even a modest gift can hold immense value when it is deeply personalized.

Thanks to our tool, we are able to accurately capture the recipient's personality by focusing on those small details that transform a gift into a truly unique gesture. A memory, a thought—these "little things" that, when understood well, create a meaningful and touching difference.

UX researchesExperience analysis

MOODBOARD

Veuve Clicquot offers a range of gifts for a wide variety of products, all equally attractive.

As part of our Gift Finder project, we wanted to place these gifts at the heart of the experience, maximizing their visual impact and reinforcing the identity they convey.

Our mood board features three packaging designs, elevated by rays of sunlight, while graphic patterns enhance the product. This simple yet effective visual play between 2D and 3D creates an aesthetic that we felt was important to extend throughout the rest of the interface.

Creative orientation

GRAPHIC DESIGN

The interface was designed to be responsive, dividing the screen into two distinct areas: one for questions and the other for answers. This structure optimizes the organization and readability of information, regardless of the format — desktop, tablet, or mobile.

Minimalist in design, the interface adheres to the brand's codes while incorporating an immersive dimension through a carefully selected color palette and patterns.

A subtle interplay between interface design (UI) and brand content energizes the user experience, breaking away from the monotony of a simple questionnaire and making the interaction more engaging.

UI interfaceCreative orientation

MICRO ANIMATIONS

We place immersion at the heart of our design approach, and this is exactly what we aimed to infuse into the Gift Finder project.

This immersion is reflected through a simple yet effective interaction, where every action triggers a subtle visual response, reinforcing the idea of choice and encouraging the user to progress naturally through the steps of the questionnaire.

Effects such as floating, pattern play, and color variations help make the experience engaging. Each customer thus becomes an active participant in their journey, navigating through an interface that dynamically responds to their interactions.

UI interface

RECOMMENDATION ALGORITHM

We structured the recommendation into two key steps. First, an immersion into the product universe through the use of branded graphic content (photoshoots). Then, the integration of a well-organized and clear recommendation page.

This recommendation is based on the choices made earlier and builds a tailored sales pitch, highlighting key points aligned with the customer's specific needs.

Additionally, the ability to personalize elements, such as color, engages the consumer by opening a dialogue, allowing them to become the primary decision-maker in their purchase.

Graphical design

MOTION DESIGN

We leveraged Veuve Clicquot's new identity by developing a motion design that is both dynamic and contrasted. By incorporating pattern play, we enriched the backgrounds while maintaining a minimalist and subtle feel.

The use of rounded shapes helps guide the eye, creates a visual journey, and allows smooth access to new content.

This motion design foundation laid the groundwork for an impactful and memorable social media campaign.

Graphical design

SOCIAL NETWORKS CAMPAIGN

We assisted the Veuve Clicquot team in setting up an international paid media campaign, targeting both e-commerce sites and social media platforms, notably Facebook and Instagram.

The creation of banners, GIFs, visuals, and animated sequences enabled us to launch a precise and effective campaign, increasing the visibility of the Gift Finder tool during a strategic period, ideal for gifting.

Following the success of the online version, the project will soon be rolled out in an offline version, integrating the retail environment to facilitate in-store gift recommendations.

Graphical design

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